Keyword Match Types（关键词匹配类型）,

🗣 SL提问: Keyword Match Types（关键词匹配类型）

✍️ Ai批改: Keyword match types determine how closely a user's search query must match a keyword for an ad to be triggered、Here are the main types of keyword match types:

1、Broad Match (广泛匹配): This is the default match type、An ad can be triggered by a search query that contains the keyword, or by searches that are related to the keyword, including:
* Searches that contain the keyword, but also include other words before, after, or in the middle.
* Searches that contain a different word order.
* Searches that contain synonyms or related terms.
* Searches that contain misspellings or variations.

Example: Keyword shoes could trigger ads for searches like buy shoes online, shoes for sale, or footwear.

2、Phrase Match (短语匹配): An ad can be triggered by a search query that contains the exact phrase or a close variation of it、A close variation includes:
* The exact phrase.
* The phrase with additional words before or after.
* Searches that contain a word order change.

Example: Keyword buy shoes online could trigger ads for searches like where to buy shoes online, buy shoes online store, but not for online shoe store.

3、Exact Match (精确匹配): An ad can be triggered only by a search query that has the same meaning or same words as the keyword, including:
* The exact phrase.
* Searches that contain the same words in a different order.

Example: Keyword buy shoes online could trigger ads for searches like buy shoes online or online buy shoes, but not for shoes online buy.

4、Broad Match Modifier (修饰广泛匹配): This match type allows you to add a + symbol before one or more words in a keyword、An ad can be triggered by searches that contain the modified keyword or related searches.

Example: Keyword +shoes +online could trigger ads for searches like buy shoes online, shoes online store, but not for shoes store.

5、Negative Match (否定匹配): This match type allows you to specify keywords that you don't want your ad to show for、If a user searches for a term that includes a negative keyword, your ad won't be shown.

Example: If you have a negative keyword free, your ad won't show for searches like free shoes online.

Understanding keyword match types is crucial for creating effective Google Ads campaigns, as it helps you control when your ads are shown and reach your target audience.